Gewa

Stradfest 2019

Classical Vision had such a fantastic time at Stradfest on Sunday. It was our first opportunity as a brand partner for such a prestigious event, and I really feel that we made the most of it. Particularly when it came to meeting so many young musicians, and acquiring lots of new sign-ups to the Classical Vision database! We really hope to be able to place as many of you as possible on upcoming jobs. 


We were fortunate to be able to exhibit at the event, and Sarah Zaoui, our casting assistant valiantly manned the stand for most of the day so that I could pop out to various talks and panel discussions. 


A highlight was noted journalist Charlotte Gardner chairing a panel discussion with industry leaders Patrick Lemanski (Warner Music UK), Dr. Alexander Buhr (Decca Classics) and Christian Girardin (Harmonia Mundi). An interesting point from Christian Girardin was to consider asking yourself, on approaching potential labels, “What can a record company do for me?”. Do they seem like the correct fit? This will of course inform how you approach them. 


Patrick Lemanski discussed the importance of being open to recording contemporary or previously unrecorded works, particularly as a new artist. And of course, having a strong ‘brand’ identity, as well as an interesting programme idea is going to help new artists stand out. 


Esther Abrami, violinist and social media star, gave a talk on The Importance of Social Media. She expanded on her success in this field; how she has gained her huge following through consistent timing of posts, and keeping her feed compelling by alternating the style of imagery she presents. What I found thought-provoking was that Esther has managed to create opportunities for herself through this medium, without any agent or mediator being involved, ensuring she is in control. More power to her. 

I was delighted to take part in a panel discussion on Alternative Careers in The Music Industry. ,The attendees were fortunate to have input from a knowledgable panel, chaired by Tara Persaud of Solea Management; Segun Akinola (composer), Charlotte Gardner (journalist), and Brian Jackson (BBC Radio 3 producer). In brief, useful points from Segun Akinola about the value of having a mentor, and networking even whilst you are a student (and not necessarily calling yourself a ‘student’!). I wanted to impart that one doesn’t necessarily realise which skills are going to be useful to you in the future, even those of a part-time job, and the difference between mutually-understood collaboration, and exploitation. Great to see Keith Ames (Musicians Union) at the talk, as I was able to direct any concerned musicians to him!

Many thanks to The Strad for the opportunity to attend this event. A good day for Classical Vision, and hopefully lots of on-camera opportunities to come for our new sign-ups!

Kathleen